A Summary of Current & Future

SRG Skiing is finally living up to all of our aspirations. And while that's mostly due to one video, we're looking forward to everything we have planned for this season, in the wake of the potential that the US/NZ video revealed this channel has.

So yeah. The US versus New Zealand video kinda blew up. And of course, for us, that means getting damn close to 100k. That's about 4 times as many as our next-most-viewed video. It gained us several hundred subscribers, including many in a different region of the world. For the August, its performance compared to expected was absolutely mind-boggling. I asked my girlfriend, when I pitched the video to her in April, if she thought it was capable of 100k. Her being the absolute sweetheart that she is, she said "of course," but I didn't believe a word of it. And now, we're about 7500 views short of it hitting that very milestone. It's absolutely ridiculous. But after all this time, and all of this toil, we're finally starting to see a little bit of reasonable payoff. So now the question is, can we sustain it?

This is an exciting time of year. We're in the process of producing our October videos and scripting our November and December videos as I write this. If you didn't know, we typically work ahead anywhere in the timeframe of a week to several months. We have some scripts already written for next June, and we've started outlining a script for October of 2025 as well. So we're well planned out. That's not to say that last-minute videos don't happen, but we try to stay on top of things as much as possible. But regardless, right now, we're working on videos that are going to go up in the ski season. And of course, being the ski bums that we are, that gets us hyped. However, that's not the only thing. This season is going to be a big year in several ways.

First of all, we have a season-long sponsor. Obviously, I'm neither willing nor able to share details of this sponsorship at the moment, but all I'll say is that we're going to have a season-long partnership with a specific brand, which is pretty exciting for us. It's good to have some consistency, and we've finally found a partner who we think is quality enough to promote to our audience for an entire season. Of course, either end could still back out, so it's still technically tentative, but on October 4th, you all should get introduced.

Having seen the success that the US/NZ video had, we're very excited for our slate of videos for this year. We have some absolutely huge videos coming up. In the fall here, we have a handful of Hater's Guides that are going to piss off a lot of people, but should also get high exposure. There will be the standard Insider's Guides sprinkled throughout as well, a couple of which are updates of earlier episodes. We'll transition into more breakdowns throughout ski season, and then, in the new year, we transition almost entirely to Insider's Guides for the duration of the season. We've got Hater's Guides and How We Would Fix It (our personal passion projects, basically) sprinkled throughout. We have all of our videos through the end of November 2025 planned out, but everything from March onward is highly subject to change. And part of that is because this schedule might actually be garbage.

We've reflected on what went right with the US vs New Zealand video to try and replicate that success. And we've had a couple of discoveries, and changes we've already started to implement. The first is that we will never have this kind of immediate success with an Insider's Guide episode. However, Insider's Guides define who we are as a business, channel, and brand, and we will never stray away from those. Those get views over time--"evergreen" in YouTube terminology. They don't blow up. And to get to 100k, one episode would have to piece together several extremely good seasons in a row. But the Insider's Guides give us a good core. They establish credibility and consistency, and give us a base to do more catchy videos from. The issue with Insider's Guides are that they're so highly specific to an individual resort that they just don't get as many clicks, at least initially, as other videos. I'm rambling. But you get the point. We may need to decrease the frequency of Insider's Guide uploads in order to give ourselves our best shot at having another big video.

Something else we discovered is that the title and thumbnail is everything. I had held, for the longest time, that topics were what got people to click. That if we made a video about something nobody else had, it would generate clicks. And that theory is true, to an extent, but that isn't how we got this big with this particular video, so there's clearly something more to it. The title was simple. The thumbnail was standout, professional, and aesthetically pleasing. So we went in and shortened the Titles of all of our Insider's Guide videos. And we're going to actively try and improve Insider's Guide thumbnails. I'll be the first to admit that I'm much better at the actual editing than making thumbnails. That's why I hired Seth, our thumbnail artist. Hopefully we'll see a big jump in views this season. We're primed for big things. Seth, if you're reading this, pressure's on you buddy (not actually, but you know what I mean).

All in all, SRG Skiing is primed for a massive season. The only question is whether it'll actually come to fruition. We'll keep working as hard as we can to bring you a better and better video each and every Friday. Thank you all so much for tuning in here, and wish us luck! All my love, I'm out.

-SRG